Less noise. More resonance.
Quietly Iconic
I stand for thoughtful, strategic, and deeply human work that honors energy, story, and meaningful connection
My clients crave that too. They want real, not knock-off. They want high-touch, not high-volume. And they want craftsmanship, not churn.
I build identities that are equal parts clarity, integrity, and authority. Designed to resonate with the right people, for the right reasons. Designed to make a difference and support you to step into your Sage Era.
If you’re looking for impactful results without the chaos, I’d love to help you build your legacy.
Hello! it’s Truly a Pleasure
I’m Lynn Hawthorn.
A lifelong listener and intuitive strategist, I blend psychology and creative mastery to help you bring your business identity to life.
I’ve done a fair number of things in this life so far… a master’s degree in psychology, professional photography, providing mental health therapy & crisis response, wildlife rehabilitation, shamanic initiation, horse training, travel, travel travel… all of it has shaped the way that I observe, create, and lead. (And there’s a good chance you and I have something in common!)
I believe your brand and website should feel as energetically alive as the legacy you’re building. My Quietly Iconic signature system is an all-inclusive, done-for-you brand elevation. It includes a legacy-worthy identity, a resonant & effective website, and an elegantly simple visibility plan so you can step into your Sage Era.
I practice what I preach, and I cherish having a business that affords me the time and space to live life on this magical planet. I want that for you, too.
When I close my laptop and put down my phone (and I do) I head straight out to dig in the garden, forage in the forest, or feed my feathered & four-legged friends… forever tending something alive and beautiful. I’m passionate about food sovereignty, preserving, metaphysical spirituality without all the performative stuff, and all things wild and free. (My birding era is definitely sneaking up on me.) And traveling always makes me feel so alive. I’ll take a 20-hour flight overseas with just a carry-on sized backpack… oh how I love that feeling of skipping the baggage claim! When I travel I’m chasing new landscapes, unfamiliar creatures, and the best local food and drink I can find.
I help purpose-driven professionals like you craft a business identity and website that reflect your unique energy so that your so your presence is magnetic, your success is sustainable, and your legacy is quietly iconic.

I’ve been through several web designers and marketing people; Lynn stands head and shoulders above all of them. If you need help promoting your business, you can’t do better than Physis Publishing!
So, what makes me any different?
I’m different from most website designers because:
- I’m not going to make you do half the work.
- I’m not going to let this drag on for months.
- I’m not going to try to get you on a maintenance retainer.
Instead, I’m going to teach you how to make edits so you’re empowered to manage your website. And if you need me, you know where to find me!
I’m different from most brand strategists because:
- I couldn’t care less about the latest fads or what’s trending. I’m looking at your legacy horizon.
- I’m not jumping all-in on the AI train or letting AI do any thinking for me. There’s a place for it, yes. But you need a level of quality and resonance that AI can’t quite replicate so far. Like you, I’m quite discerning.
- I’m not churning out surface-level strategy at an inflated price. I pour my heart and soul into the work I do for you… as if your business and your goals were my own.
What I care about is YOU, the unique resonance of your energetic signature, and setting you up to reach your loftiest, dreamiest goals. I want your brand and business to feel timeless, easeful and joyful to manage, and congruent with who you are.
I’m different from most marketing people because:
- I’m not going to make you dizzy with the latest on the social media algorithms and how to cater to them.
- I’m not going to tell you that you have to dance, or film a bunch of awkward b-roll, or whatever the next thing is.
- I’m realistic about how much time and energy you have for marketing.
Let’s absolutely maximize what you can do, and automate the rest so you can play in the garden or go out on the boat instead.
After a bad experience with a web designer, I was wary of jumping in again. But working with Lynn was easy and enjoyable. Most importantly, she was able to capture the essence of my brand and message. She handled the technical updates that I didn’t know how to manage but also contributed valuable design feedback. I now have a product that I am proud to share with my prospects and referral partners. I will definitely be working with Lynn again!