Websites For Difference-Makers

Psychology + Practical Magic to Call in Your Dream Clients

“Effortless… Like Magic”

Your online presence represents you and all that you offer to the world. The right website, one that is aligned and integral, will become a beacon for your ideal clients.

You want your people to know you when they see you. You want them to immediately know that you have something to offer that is uniquely right for them.

And when you are attracting your ideal people, and they are finding just what they’ve been seeking, suddenly building your practice becomes effortless… like magic.

You Are Not Alone

You don’t have to spend months (some people spend years, no joke) learning how to DIY it.

Your website matters, and it’s worth investing in. It needs to work, convert, grow with you, and make your life easier instead of harder!

We’ve got you. We will help you ensure your site is gorgeous, functional, and ready to grow. And we’ll get it up and running quickly so you can do that magic you do, call in your clients, and make your practice profitable.


Small Practice

Fill your schedule with your ideal clients

  • Custom Single Page Website
  • Online Scheduling
  • Fully Responsive (mobile friendly)
  • Exquisite Branding
  • Color Palette, Imagery
  • Custom Icon Design
  • Copy Writing Templates
  • Hosting & Ongoing Maintenance
  • 4 Weeks to Complete


Growing Business

Build your clientele, grow your revenue and focus on creating a lifestyle you love

  • Gorgeous 4-6 Page Website
  • Custom Design
  • Online Scheduling
  • Fully Responsive (mobile friendly)
  • Course or Program Integration
  • Exquisite Branding
  • Color Palette, Imagery
  • Custom Icon Design
  • Social Media Templates
  • Copy Writing Templates
  • Hosting & Ongoing Maintenance
  • 4-6 Weeks to Complete


Legacy Clinic

Become the CEO, hire associates, and start making passive income

  • Enchanting 8-12 Page Website
  • High-level Custom Design
  • Online Scheduling
  • Team Bios & Individual Booking
  • Fully Responsive (mobile friendly)
  • Course or Program Integration
  • Exquisite Branding
  • Color Palette, Imagery
  • Custom Icon Design
  • Social Media Templates
  • Copy Writing Templates
  • Hosting & Ongoing Maintenance
  • Email Marketing Funnel
  • Lead Magnet Freebie
  • Automated Nurture Sequence
  • 6-10 Weeks to Complete

We Create Custom WordPress Websites

You and the gifts you offer the world are unique and ever-changing. The last thing you want is to be boxed in to a template-based website that isn’t able to grow with you.

We build exclusively on the WordPress platform so there is no limit to what you can create as your business grows! And we teach you how to take over after launch day, with software that’s easy and fun for you to use.

Get Ongoing Support and Maintenance

Your online presence needs to be current at all times, with your latest photos, offers, and blog posts always at the fingertips of your ideal clients.

We offer a white gloves hosting and maintenance package that keeps your website secure, up to date, and backed-up! It’s like having your web designer in your back pocket, keeping the magic flowing online while you relax and focus on serving your dream clients.

We Specialize in Helping Helpers

With a Master’s degree in psychology and former counseling private practice, Physis Publishing’s founder Lynn is a specialist in “helping the helpers”.

Whether you’re just beginning or you’ve been practicing for many years, we understand the nuances of the therapeutic industry and we can help you. Together let’s get your practice up and running with a gorgeous online presence that positions you as a beacon for your unique clientele, so they immediately recognize that you’re the one who can help them.


I recently hired Lynn to revamp my counselling website. I couldn’t be happier with the results. Everything from design layout as well as the functional aspects like booking/scheduling turned out better than I had imagined. These changes have freed up more time I would have spent booking clients myself.

I think it also helped that Lynn has a background as a therapist so she was able to consider changes/improvements in this context that other designers may not have been able to think of.

Lynn was so wonderful to work with… she was friendly, patient, clear and skilled. The experience went so well I have now hired her to help revamp my blogging site.

Tanya Ward, Registered Counsellor

Aspen Counselling

What We’ll Do:

Conceptualize & Plan

We will work together to get a well-organized map of your business and what you offer to the world. We’ll create your website framework and help you decide which pages you need and don’t need. This will guide the content you will need to create.

It is so important to make the right decisions now, so there is no messy re-working later on. There will always be updates and changes to be made, but we’ll help you make some choices now that will be sustainable for the long run, supporting the growth of your business.

Create Content

We make it super easy to create great copy (the written words) for your website. It’s no longer good enough to just write a few lines about yourself and what you offer, and it’s definitely not ideal to write a novel about yourself and all your talents either! This part can be really tricky, so we’ll walk you through it all.

We follow the most up-to-date practices for high-converting copy that is easy to read and says what your ideal client needs to hear. We want your website it to sound like you and what is genuine for you. So we’re not going to write it for you, but we will provide you with all the fill-in-the-blank templates and prompts you need. We’ll help you through it step-by-step, and then we’ll do all the editing and placement for you!

Image Optimization

You’ll have all the guidance you need to choose images that will work for your website and represent you and your business in your very best light.

We will help you to figure out which images you need, and then do all formatting and editing to make sure they work with your content and load quickly when your clients click through your website.

Images are a really important part of your first impression!

Design & Build

We will do the fun stuff together, such as choosing a color scheme, typeface, and the “look and feel” of your website.

Then as we build, we’ll send you previews and mockups to make sure you are happy with the direction it’s taking, and to ensure there are no surprises in the end.

The layout and user experience are important and sometimes tricky aspects of website design. Balancing beauty with usability requires a lot of skill and experience, and a little magic. This is one of the places where things go wrong with do-it-yourself websites, so you can relax and leave it in our hands.

You’re going to love how the magic of the design and build comes together before your eyes!

Domain & Hosting

One of the less exciting parts of having your own website is the technical stuff such as purchasing and renewing your domain, and setting up reliable hosting.

We will make sure you are all set up with these things in a way that will work for you for the long run. If you are unfamiliar with the nuances of these we can walk you through them so you understand what they are, how they work, and why you need them.

(Nerdy confession: picking your domain name is actually super exciting!)

Email & Social Media Connections

An important part of building a website is having all the right links in place. You will send your audience to your website via social media hubs such as Facebook, Instagram, YouTube and Twitter, so we will make sure you have the basics all set up and properly linked.

If you don’t yet have a Facebook business page or an Instagram account for business, we will help you get started with them including how they work and what to use them for.

If you plan to start an email list (and it’s a very good idea) we can help with that as well.


Once your stunning and comprehensive website is all ready to launch we will do a complete walk-through with you to make sure you understand how your website works and where to find everything. We’ll do the same with your email marketing platform, if applicable.

Before we’re finished you will be able to make updates to your website, write blog posts, add images, send emails, and whatever else you need to do to keep things running smoothly.

And, if you already know you don’t want to even try to manage that stuff, you can send new content to us to edit and build into your site as you go! (Hourly rate is $120, billed in 15-minute increments.)

We are Boutique Graphic Design with a Flair for Casting Visual Spells and Stirring up Business Magic

I am so glad that I chose Lynn to design and create my website. She is professional, talented and patient. I was overwhelmed and confused about how to lay things out and write professional copy. She simplified the process with her free guides and wise advice.

My new website perfectly represents my counselling and social work consulting practice. I can’t recommend her highly enough. She creates magic!

Jill Culver

Jill Culver Counselling

Lynn did a fantastic job on my logo and website. They reflect my personality perfectly.

She was always quick when I needed her to be, and patient when I needed time. She also gave me lots of guidance with my website content, which I really needed. Then she even made a detailed video walking me through the backend of my website, showing me how to edit things myself (although I usually have her do my updates, since I’m also using her hosting services).

Wonderful service and experience, all around. Highly recommend!

Leah Schurian

Woodhaven Law