Investment Options
What Should You Invest in Your Website?
Your Business Deserves the Best
But, what is best for your business isn’t automatically the highest tier investment.
What you need is the right fit.
How To Decide What to Invest
Your gut feeling can play an important role in your investment decision, don’t get me wrong. At Physis Publishing we highly value the carefully-honed ability to listen to our intuition.
And, there are practical ways to determine what your new website is worth to your business. Here are some questions to guide you:
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What are the future needs of my business?
Look ahead to determine if you will soon need online scheduling, email marketing, e-commerce, etcetera.
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How long will it take me to make back this investment?
Most businesses make back their website investment in 1 – 6 months. After that… PROFIT!
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How important is SEO in my business?
Search Engine Optimization is more or less important depending on the nature of your business. How do your clients find you?
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How long will it take me to 10x the investment?
With a high-converting new website, many businesses will bring in 10x what they invested within 3 – 12 months.
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Is my business ready to grow?
Make sure you have systems in place to handle an increase in clientele so you aren’t ‘leaving money on the table’.
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How much ongoing management will I need?
Consider if your website will need to be updated frequently, and how important security is to you.
The VIP
If your business is ready for a comprehensive high-converting package where we put on our white gloves and pour everything into the cauldron, this is where you’ll fit best.
- Unlimited web pages
- Complex client journeys
- Branding & Logo
- Strategy Session
- Complete on-page SEO
- Email Marketing Funnel
- Lead Magnet Creation
- Security & Maintenance
Businesses with these needs will generally invest $9,400 and up, and they tend to make back their investment within 3-9 months.
Starting at $9,400
Business Cauldron
If your business requires a high-converting multi-page website with good SEO, this is where you’ll fit best.
- Up to 10 web pages
- Strategy Session
- Complete on-page SEO
- Security & Maintenance
Businesses with these needs will generally invest $6,400 and up, and they tend to make back their investment within 4-12 months.
Any of the other services, such as Branding & Logo, Email Marketing Funnel, and Lead Magnet Creation can be added on as needed.
Starting at $6,400
Small Practice
If your business just needs a beautiful and functional small website, this is where you’ll fit best.
- Up to 5 web pages
- Security & Maintenance
Businesses with these needs will generally invest $3,400 and up, and they tend to make back their investment within 6-16 months.
Any of the other services, such as SEO, Strategy Session, and Branding & Logo can be added on as needed.
Starting at $3,400
Starting at $8,400
If your business is ready for a comprehensive high-converting package where we put on our white gloves and pour everything into the cauldron, this is where you'll fit best.
- Unlimited web pages
- Complex client journeys
- Branding & Logo
- Strategy Session
- Complete on-page SEO
- Email Marketing Funnel
- Lead Magnet Creation
- Security & Maintenance
Businesses with these needs will generally invest $8,400 to $14,000, and they tend to make back their investment within 3-9 months.
The Common Thread:
No matter what you decide to invest in creating your website,
A) The end result will be an important tool that will help your business make money.
B) You will be provided with friendly and attentive service, thoughtful advice, and beautiful designs.
C) The work we do for you will be infused with energy and intentions that are aligned with your business to support the difference you are making in the world.
Lynn has been a pleasure to work with and is gifted with excellent organizational thought, communication skills and follow through. She’s patient and does a great job at parsing some fairly scattered notions about digital marketing from us, what we need, and then sorting those out into next steps. It’s not easy.
She keeps track of all the individual items that need to be followed up on or need follow through on her end and really cares about her work. It shows!
She is exceedingly proficient (and warm). That’s what I expected with an Expert.
We Make This Easy:
Setup Packages:
Email Basic
Email Marketing Quick Start- Set up your AWeber account
- Create & grow your email list
- Design a lead nurture sequence
- Segmented sales funnels
- Split testing & analytics
- Email-based online courses
- Lead magnet design
- Email copywriting
Email Complete
Email Funnel Magic- Set up your AWeber account
- Create & grow your email list
- Design a lead nurture sequence
- Segmented sales funnels
- Split testing & analytics
- Email-based online courses
- Lead magnet design
- Email copywriting
Email Advanced
Everything in the Cauldron- Set up your AWeber account
- Create & grow your email list
- Design a lead nurture sequence
- Segmented sales funnels
- Split testing & analytics
- Email-based online courses
- Lead magnet design
- Email copywriting (includes 8)
Email Marketing Audit:
If you already have an AWeber account, and maybe you’ve created some lists or segments, you’ve written some emails, and you’ve set up a campaign or two… we will help you give your Email Marketing a tune up!
It’s sooo important to have your emails optimized for as many conversions as possible. And of course, your dream clients need to find you and sign up, first! Let us help:
Email Marketing Audit
A Comprehensive Review and Tune-Up of Your Email Marketing- Complete review of your current email marketing cauldron
- Audit of your lists & segments
- Audit of email sequence & copy
- Email design recommendations
- Audit of your Lead Magnet(s)
- Psychological audit for trustworthiness, sincerity, authentic brand voice
- Recommendations for frequency and intervals
- Optimize your funnels from top to bottom
Ongoing Support:
If you want ongoing support with getting your newsletter or broadcast emails sent out to your people on-time and on-brand, we can help you keep on top of that! We offer two tiers of monthly retainer packages for ongoing management of your AWeber needs. To get started, send us a message or book a chat so we can make sure we’re a great fit! (If you’re not ready to commit to a whole year, send us an email for the month-to-month pricing.)
Small Biz Support
Monthly Retainer with 1-Year Contract- Develop and send up to 4 newsletters per month
- Tracking tags added to newsletters
- All content is provided by you; uses one existing template
- Minor adjustments to automated funnels such as changes to a portion of the copy, an image, changes to the intervals between emails; or adding a tracking tag
- Minor changes to signup forms or landing pages such as changes to a portion of the copy or an image, changes to tracking tags, or adding a new feature to the existing form or landing page.
- Basic monthly analytics summary from AWeber
Intensive Support
Monthly Retainer with 1-Year Contract- Develop up to 10 newsletters per month
- Tracking tags added to all newsletters
- All content is provided by you; uses up to 3 different existing templates
- Moderate adjustments to automated funnels such as changes to the written copy or images, changes to the intervals between emails, changes to tracking tags, or addition of up to 2 new emails to an existing automated campaign.
- Minor changes to signup forms or landing pages such as changes to a portion of the copy or an image, changes to tracking tags, or adding a new feature to the existing form or landing page.
- Creation of up to one new form or landing page per month (all content provided by you)
- Monthly analytics summary from AWeber
- Troubleshooting unusually high complaint rates or unsubscribe rates
Dear Lynn, I am SO SO impressed! Thank you so much for your diligence and this impressive follow-up. This has been a super rough year here dealing with Michael’s illness and there have been few bright clouds – but you are one of them! In fact, I could say that this connection has been a very special delight.
Hi Lynn, I just want to say that I LOVE my new lead magnet. I showed it to my business group and they all love it too. And thanks for including an “About Me” section… I totally didn’t think of including that, so it’s a good thing you have my back.
I am so glad I have you in my life!